AI employees for home service businesses

Hire the office.
Not the software.

Each employee owns a job — answering the calls, chasing the estimates, dispatching the crew, asking for the reviews. You get the finished work.

No setup fee. No contract. We onboard a few businesses at a time.

Roster Kestrel Plumbing & Heating Sample account
Today Tuesday · 6:12 PM
Frontdesk 6:12 PM · live

“My water heater's leaking all over the garage floor — can somebody come out tonight?”
Dana Whitmore · Cavanaugh Dr.

Water heater valve replaced Mar 12 — labor warranty still active.

Written by Dispatcher · shared memory

Booked tonight, 7:30–9:00 · covered under warranty

  1. 6:09p Quote Chaser — estimate approved, Vasquez · $4,200
  2. 6:02p Reviews — asked for a review on job #1184
  3. 5:54p Dispatcher — moved tomorrow's 8 AM to Truck 2, shorter drive
  4. 5:41p Frontdesk — texted back three calls that came in during the storm

Nobody on your team touched any of this.

Sound familiar?

What running without an office costs you

  • “I've got 18 missed calls and it's not even lunch.”
  • “That $14,000 estimate? Nobody ever followed up.”
  • “I'm sending invoices at 10 at night. Again.”
  • “Why am I doing office work instead of running my company?”

That's not you failing at business.
That's a business running without an office.

What the empty desk costs you

If only one in three of those would have booked

$117,000

walks out of your business every year

Every one of those callers reached your business and then dialed somebody else. Gross value of the calls you missed: $351,000.

Your own numbers, multiplied over 52 weeks. Nothing is sent anywhere.

It starts with one phone call.

You pick the roles. We hire, train and manage them.

  1. 01

    Tell us how you work

    One call. Your prices, your hours, your service area, how you talk to customers. That's the whole interview.

  2. 02

    Your employees start

    Within days. We read every conversation and tune every answer. You never open a piece of software.

  3. 03

    Work comes back finished

    Jobs on your calendar. Estimates closed. Crews routed. One short report each morning — that's your entire workload.

The work that stops slipping.

Each one owns a job start to finish. Nobody has to remind them.

Frontdesk

Never miss another customer.

Answers the call, texts back the ones you missed, and books the job before they try the next name on Google.

Answers in two rings · 24 hours a day

Quote Chaser

Recover the estimates you already paid to win.

Follows up on every open quote, patiently, for weeks — until it's a yes or a clean no.

Most shops send one. Closing takes eight.

Dispatcher

Put the right truck on the right job.

Assigns each job to the closest available crew and reshuffles the day when an emergency lands.

Fewer miles · more jobs per truck

Reviews

Turn finished jobs into five stars.

Asks the moment the work is done, while the customer is still glad you showed up.

Every job · not just the ones you remember

Rebooker

Bring back the customers you already earned.

Works the dormant customer list nobody on your team has time to call.

The cheapest job you'll sell · they already trust you.

How they work together

What one employee learns, every employee knows.

The warranty Dispatcher logged in March is the reason Frontdesk gets tonight's call right.

One customer record · every department reads it

The full roster: fourteen more roles across seven departments — collections, financing, routing, referrals, analysis. Some are working today, some are still being hired. See the full roster

Everyone else sells you one phone answerer.

An office isn't a desk. It's everything that happens after the call.

A typical AI receptionist

  • Answers the call
  • Books the appointment
  • Then it stops.

Everything after the booking is still yours.

Roster

  • Answers the call
  • Books the appointment
  • Routes it to the right truck
  • Chases every open estimate
  • Asks for the review
  • Wakes up your dormant customers

Nothing after the booking is yours.

Priced like a hire, not a subscription.

Compare it to the person you'd otherwise put at that desk.

One human office hire

$45,000/year

plus payroll taxes, benefits and PTO

  • Works 40 of the week's 168 hours
  • Calls in sick, quits, needs re-training
  • Answers the phone — and that's about it

Your Roster

One flat rate/month

a fraction of a single salary

  • Works all 168 — nights, weekends, holidays
  • Never quits, never needs a second training
  • Answers, routes, chases, follows up, reports back

No setup fee. No contract. Cancel any day it stops earning its keep.

The three things every owner asks.

Asked on nearly every call. Answered the same way here.

“Won't my customers hate talking to a robot?”

Some would — so they don't have to. Anyone who wants a person gets you, immediately. For everyone else the real choice isn't robot versus human. It's a text back in five seconds versus your voicemail, and most people who hit voicemail just call the next name on Google.

“Do I have to change my number or my software?”

No. Keep your number. Keep whatever you already run the business on. Your office works alongside it and puts booked jobs on your calendar. Setup is our job, not yours.

“What happens when it gets something wrong?”

A human catches it — that's the product. Roster is managed: we read your conversations, fix wrong answers, and tune your employees every week. You're not buying software and hoping. You're hiring staff with a manager included.

Built for any home service business with a phone line and a crew.

  • HVAC
  • Plumbing
  • Electrical
  • Roofing
  • Landscaping
  • Cleaning
  • Garage Door
  • Pest Control
  • Painting
  • Pool Service

Request a demo

Your next hire doesn't need a desk.

Roster is new and we're not pretending otherwise. We take on a handful of businesses at a time so each office gets set up personally — and the first shops keep founding pricing for good.

  • A 15-minute call, on your schedule
  • We show you your own office, staffed
  • No setup fee, no contract, no pressure

We reach out within a day.