AI employees for the trades

Your next office hire doesn't need a desk.

Roster staffs HVAC and plumbing shops with AI employees — one answers every call you miss, one works every quote you never closed, one calls the customers you haven't seen in two years. We build them, train them on your business, and run them. The first week is free — then one flat monthly rate. No contracts, no per-call fees, no salary.

No contracts. No setup fee. Two minutes to hire — or call the founder at (901) 403-8929.

The staffing gap

This is the work office staff would catch.
If you had office staff.

What an empty desk costs industry averages
Calls to small shops that go unanswered 62%
Callers who go straight to a competitor 62%
Revenue lost per missed HVAC call $1,200–$3,500
Touches it takes to close a quote 8–12
Follow-ups the average shop manages 1
Where that money goes Whoever answers next

You don't have a marketing problem. You have three empty desks — and nobody sitting at them while you're on a roof.

Meet the roster

Five hires, ready on day one.

Every software suite bundles an AI receptionist now — answering the phone is table stakes. The money is in what happens after the phone stops ringing. That's why Roster isn't one agent. It's a staff.

Nº 003

Rebooker

Calls the list nobody has time to call

Your customer list is full of people who'd happily book a tune-up — if anyone ever reached out. Rebooker works the dormant list, name by name, and turns "we should really call them" into booked work.

Nº 004

Renewals

Chases every plan date

Maintenance plans quietly lapse because no one tracks the dates. Renewals messages each customer on their own schedule — a month out, two weeks out, the day of — so plans renew instead of expiring.

Nº 005

Reviews

Collects the five stars

The moment a job's marked done, the customer gets a text with your review link — while they're still happy. Reviews are how the next customer finds you; this hire makes sure you actually ask.

Nº 006 Open position

The role you need

Written by you

Dispatch calls. Permit paperwork. Supplier chasing. If a job eats your week, we can build the hire for it — here's how.

How hiring works

Your part takes one phone call.

  1. 1

    We talk once

    One call. We learn your prices, your hours, your service area, how you talk to customers. That's the whole interview.

  2. 2

    We build and run your hire

    Your first employee starts within days. We watch every conversation, tune every answer. You never touch software.

  3. 3

    You get booked jobs

    A text when a job books. A short note each week on what your roster brought in. That's your entire workload.

The open req

That's the starting roster.
Not the limit.

Roster isn't an app with five features. It's a staffing company — and the roster grows the way a real staff does: you tell us what's eating your week, and we build the hire for it. Train them on your business. Run them like the rest of your crew. Software companies sell you what they already built. We build what you actually need.

Tell us what eats your week

The deal

The only office hire you try before you pay.

A front-desk hire

$38,000/yr, plus training

  • Works 40 of the week's 168 hours
  • Paid whether the phone rings or not
  • Sick days, turnover, two-week notice

Your Roster

Free for 7 days — then one flat monthly rate

  • Works all 168 — nights, weekends, holidays
  • One flat monthly bill — no per-call or per-job surprises
  • No contract. Cancel any day.

Start with a free week. If it's not booking jobs, walk away — no contract, cancel any day. After that, one flat monthly rate, whether it books five jobs or fifty.

Built for the trades

Proving it in HVAC and plumbing first.

Your roster learns your trade's calls — the no-cool call in a July heat wave, the frozen pipe on a Sunday night. The same agents work for any trade with a phone line and a quote list.

The founding roster

We're staffing our first five HVAC and plumbing shops.

Roster is new, and we're not pretending otherwise. The first five shops get pilot pricing locked for good, and the founder personally runs your account — reads every conversation, tunes every answer.

Claim a founding slot — (901) 403-8929

Pilot pricing, locked. Cancel any day. Founder-run.

Fair questions

The three things every owner asks.

"Won't my customers hate talking to a robot?"

Some would — which is why they don't have to. Emergencies and anyone who wants a human get passed straight to you, instantly. For the rest, the choice isn't AI vs. a person. It's a text back in five seconds vs. your voicemail — and 62% of callers who hit voicemail just call your competitor.

"Do I have to change my number or my software?"

No. Keep your number, keep whatever you run your business on. Your roster works alongside it and puts booked jobs on your calendar. Setup is our job, not yours.

"What happens when it screws up?"

A human catches it — that's the product. Roster is managed: the founder reads your conversations, fixes wrong answers, and tunes your agents weekly. You're not buying software and hoping. You're hiring staff with a manager included.

One call. Your first hire starts this week.

Talk to the founder. If it's not a fit, you'll know in ten minutes.

Call or text (901) 403-8929