You hire a role
Pick an employee — Front Desk to start. Bring Roster into how customers already reach you. Keep your number, tools, and workflow.
AI employees for home service businesses
Hire the office.
Not the software.
Each employee owns a job — answering the calls, chasing the estimates, dispatching the crew, asking for the reviews. You get the finished work.
No setup fee. No contract. We onboard a few businesses at a time.
Customer Service
FrontdeskOn a call · 00:32
Reviews3 requests sent today
Sales
Quote Chaser14 estimates open
Lead Qualifier6 leads scored
Operations
DispatcherRouting 4 jobs
Shared office stream Live Feed · 6:12 PM
Frontdesk AI
“My water heater's leaking all over the garage floor — can somebody come out tonight?”
Dana Whitmore · Cavanaugh Dr.
Water heater valve replaced Mar 12 — labor warranty still active. From shared memory · written by Dispatcher
Booked tonight, 7:30–9:00 · covered under warranty
Lead Qualifier AI
“Emergency commercial rooftop unit replacement inquiry scored 94/100.”
Travis Industrial Park · 5 rooftop units requiring maintenance
Qualified lead · dispatched to senior technician calendar
- 6:09pQuote Chaser — estimate approved, Vasquez · $4,200
- 6:02pReviews — asked for a review on job #1184
- 5:54pDispatcher — moved tomorrow's 8 AM to Truck 2, shorter drive
- 5:41pFrontdesk — texted back three calls that came in during the storm
Autonomous execution. Nobody on your team touched any of this.
Operational simplicity
Live in minutes. Managed by no one.
ServiceTitan and Jobber give you tools. Roster gives you the employees.
It learns your business
Prices, hours, service area, and custom policies captured in a short 15-minute briefing conversation. No painful configuration project.
It does the work
Completes the task, reports the outcome, syncs directly to your CRM, and escalates emergencies straight to you. Pause or fire anytime.
Your AI roster
A full office, hired one seat at a time.
Five employees are built and running today in one shared engine. Each one owns a job start to finish.
01 · Front Desk
Never miss another customer.
Answers calls in 2 rings, texts back missed calls in under 5 seconds, answers customer questions, and books directly to your schedule.
Answers in 2 rings · 24/7/365 coverage
02 · Quote Follow-Up
Recover the estimates you already paid to win.
Follows up across multiple weeks until it's an approved job or a clean answer. Overcomes pricing objections automatically.
Most shops send 1 follow-up · closing takes 8
03 · Membership Renewals
Protect recurring maintenance revenue.
Proactively reaches out to service-plan members before agreements lapse, scheduling tune-ups and updating cards.
Zero churn · protects your most profitable revenue
04 · Customer Reactivation
Bring back dormant customers you already earned.
Works through the past customer database that no one has time to call, bringing old clients back for maintenance.
Cheapest job you'll sell · they already trust your shop
05 · Review Management
Turn completed jobs into 5-star Google reviews.
Sends review requests the second a job is finished while the customer is delighted. Catches negative feedback privately.
Every single job · drives organic Google search ranking
06 · Shared Memory System
Every employee shares one brain.
Hire Renewals and it already knows every customer Front Desk ever spoke to. Single unified context across the entire shop.
Single unified context · zero information silos
Live voice simulation
Hear how natural your AI employees sound.
Conversational AI trained specifically on home services trade terminology.
00:00 / 00:40
Caller: “Hi, my water heater just burst — there's water all over my garage floor. Is there any way you can get someone out tonight?”
Frontdesk AI: “Oh no. Okay — let's get someone out to you tonight. I'm pulling up your account now. Looks like we replaced your pressure valve back in March, so that's still under warranty. I've got a tech, Dave, who can be there between 7:30 and 9. Want me to hold that for you?”
Caller: “Yes, please — that would be a huge help.”
Frontdesk AI: “You're all set. Dave will text you when he's about 15 minutes out. Try to keep the area around the heater clear if you can. Hang in there — we've got you.”
Quote Chaser AI: “Hi Marcus, it's Roster calling for Kestrel. I'm following up on that rooftop unit estimate — the $4,200. Just wanted to see if you had any questions.”
Customer: “Yeah — honestly, it's a bit more than I budgeted for this quarter.”
Quote Chaser AI: “Totally understand. We can split it into three monthly payments, no interest. And I'll lock in this quarter's pricing so nothing changes. Want me to send that over?”
Customer: “Yeah, that works. Go ahead and send it.”
Renewals AI: “Hi Janet, it's Roster with Kestrel. Your Comfort Club plan renews on the 14th, and you're due for your fall tune-up. Want me to get that on the schedule while I have you?”
Customer: “Sure. Is the card you have on file still good?”
Renewals AI: “Looks like it expired last month. I can text you a secure link to update it — takes about ten seconds.”
Customer: “Perfect. Go ahead and send it.”
The industry problem
Home services runs on office labor it can't keep staffed.
“I've got 18 missed calls and it's not even lunch.”
“That $14,000 estimate? Nobody ever followed up.”
“I'm sending invoices at 10 at night. Again.”
“Why am I doing office work instead of running my company?”
Every plumbing, HVAC, and electrical shop needs people managing customer requests, booking jobs, dispatching trucks, chasing estimates, and saving memberships. That person is expensive, hard to hire, and gone in a year.
$65K
Fully-loaded cost of one hire
62%
Of inbound calls go unanswered
$126K
Average revenue lost to missed calls/yr
$1T
Labor shortage impact on owners
Interactive loss calculator
If only one in three of those would have booked:
$117,000
walks out of your business every year
Every one of those callers reached your shop and then dialed the next competitor on Google. Gross value of calls missed: $351,000.
Market positioning
A new category between staff, outsourcing, and software.
You don't buy software to manage. You get completed outcomes.
| Category | Completes the work | No human to hire | Multi-role office | Shared memory | Annual cost |
|---|---|---|---|---|---|
| Human Office StaffReceptionist, Dispatcher | Yes | Requires hiring | 1 person = 1 role | In their head | $45,000–$65,000/yr |
| BPO / Answering ServicesSmith.ai, Ruby, Offshore | Takes messages only | Yes | Front desk only | No | $4,000–$23,000/yr |
| Vertical SaaSServiceTitan, Jobber | You do the work | Needs staff | Tooling, not labor | Data, not action | $3,000–$12,000/yr |
| Roster AI EmployeesManaged AI Workforce | Yes (Booked jobs) | Yes (Zero management) | Full 5-employee office | One shared brain | $2,000–$4,000/yr |
Transparent pricing
Priced per employee. Cheaper than one hire.
Start with Front Desk. Expand your office as you grow.
One human office hire
$45,000–$65,000/year
plus payroll taxes, benefits, desk equipment, and PTO
- Works only 40 of the week's 168 hours
- Calls in sick, quits after 9 months, requires continuous retraining
- Answers the phone — but doesn't chase estimates or memberships
- Leaves nights, weekends, and holidays completely uncovered
Your Roster AI office
One flat rate/month
a fraction of a single salary — set on your discovery call
- Works all 168 hours — 24/7 nights, weekends, holidays
- Never quits, never sick, continuous weekly quality tuning included
- Answers, books, chases estimates, secures reviews, and reactivates
- Shared brain: every employee already knows your customer history
Request a demo
See your own office, working.
Keep your numbers, keep your CRM, and see Roster answer test calls on your shop's schedule in under 15 minutes.